Case Study Market Entry1
Near East Services

Near East has helped a number of organisations seamlessly establish a product or company presence in the Middle East and avoiding many of the pitfalls that are faced by other foreign organisations.

Near East Services can provide marketing information on local tastes/preferences, align agency representation and help organise effective distribution agreements in countries such as Iraq, where multinationals are desperate to establish their brands now rather than later.

In addition, unique commercial tools established by some of the leading business school minds of Europe are available to Near East to provide quantitative and qualitative analysis of acquisition targets. Critical non-financial data may be obtained about the acquisition value of a target that at time can differ from the traditional financial approach.

See examples from real life situations here…

 

 

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